Last Updated: October 17, 2025
This Privacy Policy describes how Litmus Automation Inc. and its affiliates ("Litmus", "us", "we", or "our") process Personal Information collected through https://litmus.io/ (the "Site), email newsletter subscriptions, as well as your inquiries into, your registration for or your access to Litmus’s software and resources (including Litmus Edge and Litmus Edge Manager) (all of the foregoing are collectively, "Litmus Offerings"). This Privacy Policy applies solely to information collected in connection with the Litmus Offerings, including information provided when applying for a job with Litmus via the Site. It will inform you of items including but not limited to the following:
Changes to this Privacy Policy
We may change our Privacy Policy from time to time and will post the date it was last updated at the top of this Privacy Policy. When required under applicable law, we will provide additional notice to you if we make any changes that materially affect your privacy rights.
Personal Information We Collect
"Personal Information" is any information that, alone or in combination with other information, is linked or can be linked to an identifiable individual. Unless otherwise required under applicable laws, Personal Information does not include business contact information or anonymized information that is maintained in a form that is not capable of being associated with or linked to an individual.
We may collect the following types of Personal Information through the Litmus Offerings:
How We Collect Your Personal Information
We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of the Litmus Offerings. For clarity, Litmus Edge and Litmus Edge Manager are not intended to collect or otherwise process Personal Information, unless you choose to provide it to us. We may also collect Personal Information about you from our Service Providers (as defined below) through the use of cookies. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use features of the Litmus Offerings.
Information that You Provide
We collect Personal Information directly from you when you:
Information Collected Automatically
We, and our service providers, use cookies, log files, web beacons, pixels, and other tracking technologies (collectively, "Cookies") to collect and store Usage Information about you and your interactions with the Litmus Offerings.
We may combine automatically collected information with other Personal Information we obtain about you, which may include data we obtain from third parties. Cookies may be used to collect Personal Information about your online activities over time and across different online services.
More information on this can be found in the "Cookies and Google Analytics" section below.
Information We Collect from Other Sources
Litmus may also obtain information about you from other sources, including our service providers and our affiliates. In some circumstances, we may also obtain Personal Information about you from third parties, including business partners, resellers, and data brokers, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with.
How We Use Personal Information
We may use the Personal Information we collect about you through the Litmus Offerings for various purposes, including to:
Cookies and Analytics
As described above, we use Cookies for purposes, such as recognizing your device when you visit the Site, monitoring your activity as you navigate the Site, or analyzing your use of the Site. This information may be used to track your activity over time on various websites and services, as well as across different devices you may use to access the Internet and our Site. In general, our Site use Cookies as follows:
Our Site also uses analytics technology provided by our service providers to understand how users interact with the Site, improve our web experience, and better market our products and services. Analytics services in use by Litmus include Google Analytics, ZoomInfo and HubSpot.
We use information from Google Analytics to implement Google advertising features such as interest-based advertising, audience targeting, and display advertising. You may exercise choices regarding the use of cookies from Google Analytics by going to Google’s opt-out page or downloading the Google Analytics Opt-Out Browser Add-on. For more information on how Google Analytics uses data it collects, visit Google’s privacy page. We may also use advertising services provided by Google Ad Services. To learn more about the data Google collects for advertising and to opt out of certain ad targeting by Google, please visit Google’s ad settings page.
Litmus is not responsible for the effectiveness of any third parties’ opt-out options or the accuracy of their statements regarding their programs.
Consent to Use Cookies: By visiting our Site and continuing to interact with the Site, you are consenting to the use of cookies and analytics, as described in this Cookie Policy.
Advertising and Marketing
We may use third-party advertising partners that may use their own Cookies and our Cookie data to show you personalized ads and to measure the effectiveness of these ads. We may provide these third-party advertisers with information about your use of the Litmus Offerings as well as aggregate or non-personal information about users of the Litmus Offerings. They may use this information to build or enhance their understanding of you and your interests to provide you with more relevant ads.
Links to Non-Litmus Websites
The Litmus Offerings may include links to non-Litmus websites for your convenience and information. These third-party websites may have their own privacy policies or notices, which we encourage you to review. By clicking on links to third-party websites, their operators may collect your Personal Information. We are not responsible for the content or data collection practices of these third-party websites, and your use of them is subject to their respective terms of use and privacy policies. This Privacy Policy applies solely to information collected through the Litmus Offerings. Litmus is not responsible for the privacy practices or content of any linked websites that we do not control.
Your Privacy Rights
Where permitted by applicable law, you may be able to exercise the following rights:
We may request specific information from you to help us confirm your identity and your right to exercise the above-noted rights. Applicable law may allow or require us to refuse to accommodate your request, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot accommodate your request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Email Communications
You may unsubscribe from our marketing email communications by clicking the "unsubscribe" link found in every commercial email we send, or by sending a request to unsubscribe at the contact information set out below. If you opt-out of our marketing email communications, we may still send you email messages related to your account or subscriptions. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.
Security
We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage are not completely secure, and Litmus cannot guarantee the security of your Personal Information. You are responsible for maintaining the secrecy of any credentials used to access your account with us.
Data Retention
Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your Personal Information so that it can no longer be associated with you.
Age Restrictions
The Litmus Offerings are not intended for children under the age of eighteen (18), or as specifically defined by applicable law, and we do not knowingly collect Personal Information from children through the Litmus Offerings.
Cross-Border Transfer of Personal Information
The Personal Information collected through the Litmus Offerings may be transferred to, processed, stored, and used in countries or provinces other than the country or province you are resident, and be accessible to the law enforcement and national security authorities of those jurisdictions. These countries or provinces may have data protection laws that are different from those of your country or province of residence. Your use of the Litmus Offerings or provision of any Personal Information to us constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in those jurisdictions, as set forth in this Privacy Policy. If you wish to obtain information about our cross-border transfer practices, please contact us at the contact information below.
How to Contact Us
If you have a question about this Privacy Policy or would like to exercise any of your privacy rights, you may email us at [email protected].
Litmus U.S.A. 2350 Mission College Boulevard, Suite 1020, Santa Clara, CA, USA, 95054